DENIM CARE KNOW-HOW
No other fabric ages as beautifully as denim. We love a pair of perfectly worn-in jeans as much as we love the magic of a new, dark pair. Here's how we recommend caring for your investment:
Buy them snug.
Since most denim will ease out after even 30 minutes of wear, we always suggest buying them fairly snug. You'll be glad you did. If your jeans are almost too tight when you are in the store, you'll avoid having to wear a belt or pull your jeans up all day long. This also keeps them from bagging out in the seat and knees.
Skip a few washes.
If your jeans fit correctly, you'll be able to wear them several times, at least, between washes. True denim fanatics almost never wash their jeans. While we don't want you to be smelly, we suggest giving denim time to form to your body and show wear marks specific to your lifestyle. This is most important for dark, clean styles that you want to keep their overall color--while letting wear-marks develop over time. The goal is keep the indigo from washing away before you've properly broken in your new purchase.
Cold water, inside out.
When you finally wash your denim, turn them inside out and wash them in cold water. We suggest using a very mild detergent and setting your washer on a gentle cycle. You can also hand wash them in the bathtub. Stretch them out flat or hang them by the waist to dry. Some people slip their jeans on while still damp to further mold them to their body. Cold water will preserve the overall tone of denim and will not break down the fabric over time.
Avoid the dryer like the plague.
High temperature dryers are hell on denim. It weakens the fabric, strips the indigo, and takes away the creases you've worn into your jeans. Also, high temps destroy the stretch component of quality denim and keep it from returning to its proper shape over time. Jeans will air dry nicely and look great for much longer if you avoid the dryer. They also won't shrink excessively over time.